Perk was launched as ‘Anywhere. Anytime’ snack – a perfect solution for a quick snack, which made both chocolate lovers and the frequent snackers happy.
Labels:
5 Star Chocolate,
Buy Chocolate,
Cadbury 5 Star,
Cadbury Celebrations,
Cadbury Perk
Perk is neither a chocolate nor just another snack to be missed; it is a delightful combination of both! Come 1996 and Cadbury had one more surprise - Perk.
Perk was launched as ‘Anywhere. Anytime’ snack – a perfect solution for a quick snack, which made both chocolate lovers and the frequent snackers happy.
Cadbury Perk with Glucose Energy
Perk was launched as ‘Anywhere. Anytime’ snack – a perfect solution for a quick snack, which made both chocolate lovers and the frequent snackers happy.
Labels:
5 Star Chocolate,
Buy Chocolate,
Cadbury 5 Star
Cadbury 5 Star is special; behind every bar of 5 Star, you will find a delighted person relishing every bit of it!
With over 40 years of being a favorite of the Indian consumer, 5 Star still continues to be what it was back then – a novel concept in the chocolate world!
Launched in 1969, 5 Star soon became the star of every refrigerator and pocket; people could not resist biting into one. What made 5 Star so irresistible was the unique combination of chocolate, caramel, and nougat that set a new revolution in the making of chocolates. Never before had people bitten into something so chocolaty and deliciously chewy at the same time!
Walk into any local mart across the country and a golden bevy of chocolate beauties will arrest your eye! One of the key properties that Cadbury 5 Star is associated with, is its classic Gold color.
5 Star is - a golden classic with a savory caramel filling covered with hard chocolate. With 5 Star Fruit & Nut, which was launched in 2008, and 5 Star Crunchy, which was launched in 2005, the fan following of 5 Star increased manifold. People could choose between chewy caramel and crispy flakes covered with the good old chocolate
The current “Jo Khaaye Kho Jaaye” proposition of 5 Star has been enlivened by the lovable duo of Ramesh – Suresh, who get lost in the involving taste of 5 Star. The duo has gained huge popularity through successive media campaigns.
Cadbury 5 Star Chocolate -Jo Khaaye Kho Jaaye
With over 40 years of being a favorite of the Indian consumer, 5 Star still continues to be what it was back then – a novel concept in the chocolate world!
Launched in 1969, 5 Star soon became the star of every refrigerator and pocket; people could not resist biting into one. What made 5 Star so irresistible was the unique combination of chocolate, caramel, and nougat that set a new revolution in the making of chocolates. Never before had people bitten into something so chocolaty and deliciously chewy at the same time!
Walk into any local mart across the country and a golden bevy of chocolate beauties will arrest your eye! One of the key properties that Cadbury 5 Star is associated with, is its classic Gold color.
5 Star is - a golden classic with a savory caramel filling covered with hard chocolate. With 5 Star Fruit & Nut, which was launched in 2008, and 5 Star Crunchy, which was launched in 2005, the fan following of 5 Star increased manifold. People could choose between chewy caramel and crispy flakes covered with the good old chocolate
The current “Jo Khaaye Kho Jaaye” proposition of 5 Star has been enlivened by the lovable duo of Ramesh – Suresh, who get lost in the involving taste of 5 Star. The duo has gained huge popularity through successive media campaigns.
Labels:
Buy Chocolate,
Cadbury Celebrations,
Cadbury Dairy Milk
A festival is not a festival unless it is celebrated, and a celebration is not a celebration unless you open a box of Cadbury Celebrations!
If there was one challenge that Cadbury faced, then it was in converting the quintessential Mithai loving Indian into a chocolate fan. With Celebrations, we not only succeeded in positioning chocolates as the modern variant over the traditional Mithai, but also managed to connect to the average Indian for whom festivals hold a special significance.
The Cadbury Celebrations journey began in 1997 with Cadbury attempting to introduce the Celebrations range as a typical gift for a festive occasion. In 2000, Cadbury positioned Celebrations as the new `Rakhi Par Ek Meetha Sa Uphar’ and slowly, people started waking up to the idea of gifting their near and dear ones delicious chocolates in place of traditional sweets.
In 2002, Cadbury further strengthened and nurtured the closeness of the brother – sister relationship. With Gulzar’s heartwarming lyrics `Rishtey Pakne Do’, `Aankhon Se Chakne Do’, the age-old custom of tying a Rakhi was followed by gifting a box of Celebrations. Between 2003 and 2006, Celebrations became the perfect addition to the traditional Shagun. With the tagline `Kyunki Sirf Shagun Hi Kaafi Nahin’ yet one more time, Cadbury made Raksha Bandhan even more special
In 2008, Celebrations went beyond a simple Rakhi gift, and commemorated the true core of the relationship – the love that siblings share. In 2010, the Rich Dry Fruit and Assorted Favorites range of Celebrations were unleashed, which were aptly supported by the `Shararat’ commercial. Now, Celebrations became the new fun – starter for the older siblings; a delicious treat that they could enjoy on the occasion of Raksha Bandhan.
Delving beyond families, the 2004 Celebrations commercials starring Amitabh Bachchan cemented the spirit of friendship with the tagline `Aisi Mithaas Jo Dosti Banaye Khaas’. In 2006, another Amitabh Bachchan starrer with the tagline `Ek Aisi Mithaas, Jo Dosti Ko Banaye Aur Bhi Khaas’ celebrated the warmth of re-unions and friendships that went beyond time. In 2009, Celebrations took the brand thought deeper into the meaning of Diwali; it was now a symbol of new friendship, spreading happiness, and taking a moment to thank all those who remain unappreciated for most part of the year. Tapping into the festive mood of togetherness, Celebrations started asking people `Iss Diwali Aap Kisse Khush Karenge?’
Cadbury Celebrations
If there was one challenge that Cadbury faced, then it was in converting the quintessential Mithai loving Indian into a chocolate fan. With Celebrations, we not only succeeded in positioning chocolates as the modern variant over the traditional Mithai, but also managed to connect to the average Indian for whom festivals hold a special significance.
Advertising (Raksha Bandhan):
If Raksha Bandhan is special to an average Indian, so is Diwali (festival of light).The Cadbury Celebrations journey began in 1997 with Cadbury attempting to introduce the Celebrations range as a typical gift for a festive occasion. In 2000, Cadbury positioned Celebrations as the new `Rakhi Par Ek Meetha Sa Uphar’ and slowly, people started waking up to the idea of gifting their near and dear ones delicious chocolates in place of traditional sweets.
In 2002, Cadbury further strengthened and nurtured the closeness of the brother – sister relationship. With Gulzar’s heartwarming lyrics `Rishtey Pakne Do’, `Aankhon Se Chakne Do’, the age-old custom of tying a Rakhi was followed by gifting a box of Celebrations. Between 2003 and 2006, Celebrations became the perfect addition to the traditional Shagun. With the tagline `Kyunki Sirf Shagun Hi Kaafi Nahin’ yet one more time, Cadbury made Raksha Bandhan even more special
In 2008, Celebrations went beyond a simple Rakhi gift, and commemorated the true core of the relationship – the love that siblings share. In 2010, the Rich Dry Fruit and Assorted Favorites range of Celebrations were unleashed, which were aptly supported by the `Shararat’ commercial. Now, Celebrations became the new fun – starter for the older siblings; a delicious treat that they could enjoy on the occasion of Raksha Bandhan.
Advertising (Diwali):
Recognizing the market potential, Cadbury decided to add the Diwali twist to Celebrations. With the 1999 campaign that surprised families with `Diwali Ki Meethi Shubhkaamnaaye’ and the `Har Pal Bane Ek Utsav’ campaign in 2000, people were now reveling in the Diwali festivities with a box of Cadbury Celebrations. In 2002, with the tagline `Rishtey Pakne Do’ the Rich Dry Fruit Collection was introduced in the market that got families together in festive times.Delving beyond families, the 2004 Celebrations commercials starring Amitabh Bachchan cemented the spirit of friendship with the tagline `Aisi Mithaas Jo Dosti Banaye Khaas’. In 2006, another Amitabh Bachchan starrer with the tagline `Ek Aisi Mithaas, Jo Dosti Ko Banaye Aur Bhi Khaas’ celebrated the warmth of re-unions and friendships that went beyond time. In 2009, Celebrations took the brand thought deeper into the meaning of Diwali; it was now a symbol of new friendship, spreading happiness, and taking a moment to thank all those who remain unappreciated for most part of the year. Tapping into the festive mood of togetherness, Celebrations started asking people `Iss Diwali Aap Kisse Khush Karenge?’
Labels:
Cadbury Oreo,
Cadbury Oreo Dark Chocolate Biscuit,
Cadbury OreoBiscuit,
Oreo Dark Chocolate Biscuit
Launched in India in March 2011 the delicious combination of dark chocolate biscuit and vanilla cream was first introduced to the world in 1912. That original formula was so perfect that it has hardly been modified since. Each year more than 7.5 billion Oreo Biscuits are eaten, making it the world’s No. 1 biscuit. Paired with a glass of milk, it is the perfect snack.
Children across the world teach their parents the fun way to eat Oreo – twisting the biscuit open, licking the cream, and then dunking the biscuit in milk. It’s no wonder then, that families the world over, come together over this tasty snack.
Step 1: Grab your Oreo biscuit. Holding each chocolatey biscuit, twist them in opposite directions. Now gently pull them apart revealing the shiny vanilla cream!
Step 2: Lick the creamy filling right away. This is the simplest part isn’t it? Don’t lick it all off, leave some for the dunk!
Step 3: Put the two biscuit halves together. Now, holding it with your fingertips, dip the whole Oreo in your full glass of milk. Let it soak in the milky goodness before you chew it away.
Cadbury Oreo Dark Chocolate Biscuit
Children across the world teach their parents the fun way to eat Oreo – twisting the biscuit open, licking the cream, and then dunking the biscuit in milk. It’s no wonder then, that families the world over, come together over this tasty snack.
Twist, Lick, Dunk! (TLD) guide
You don’t just eat an Oreo, you enjoy it. So here’s the official guide to Twist, Lick, Dunk!Step 1: Grab your Oreo biscuit. Holding each chocolatey biscuit, twist them in opposite directions. Now gently pull them apart revealing the shiny vanilla cream!
Step 2: Lick the creamy filling right away. This is the simplest part isn’t it? Don’t lick it all off, leave some for the dunk!
Step 3: Put the two biscuit halves together. Now, holding it with your fingertips, dip the whole Oreo in your full glass of milk. Let it soak in the milky goodness before you chew it away.
Oreo facts:
There’s a lot of exciting stuff about Oreo you may not know yet. Here’s a list of them to surprise your friends with- The design on every Oreo biscuit consists of 12 flowers, 12 dots and 12 dashes per side.
- Because everybody twists, licks and dunks their Oreo’s, somebody actually invented a Biscuit Dunker, designed to keep your fingers from getting wet when you dunk your Oreo Biscuit into the glass of milk.
- The first Oreo biscuit was sold in 1912.
- If every Oreo Biscuit ever made were stacked on top of each other, the pile would reach to the moon and back more than five times.
- 50% of Oreo biscuit eaters twist their biscuit apart before eating it, with women twisting them open more often than men.
- If all the Oreo biscuits ever made were placed side-by-side, they would encircle the earth 381 times at the equator.
- The crème filling used in Oreo biscuits in one year could ice all the wedding cakes served in the United States for two years! That's 4,724,000 three-tier wedding cakes.
- Oreo is sold in over a 100 countries and is the best- selling biscuit of the 21st Century.
- Approximately 25 billion Oreos are eaten per year. (That’s about 70 million per day, or 800 per second!).
Labels:
Cadbury Dairy Milk
Cadbury Dairy Milk
Cadbury Dairy Milk encapsulates an enormous breath of emotions, from shared values such as family togetherness, to the personal values of individual enjoyment. It stands for goodness. A moment of pure magic!
Cadbury Dairy Milk (CDM) entered the Indian market in 1948, and since then for consumers across India, the word Cadbury has become synonymous with chocolate. CDM remains at the top of the Indian chocolate market not only because of its most delicious, best tasting chocolate but also because of its memorable communication.
Our Advertising:
In the early days, the brand had a huge fan following among kids. In order to build stronger appeal among older age groups, the brand re-positioned itself through the classic ‘Real Taste of Life’ campaign in 1994. The campaign positioned Cadbury Dairy Milk as the chocolate that awakened the little child in every grown up and very soon, both teenagers and adults, were hooked on to this bar of pure magic.
With the launch of the Rs. 5 pack in 1998, CDM became more affordable and hence more accessible for the masses. The ensuing positioning of ‘Khaane Waalon ko khaane ka Bahana Chhayie’ made consumption into a joyful, social occasion.
In 2004, the `Kuch Meetha Ho Jaaye’ campaign was launched, seeking to increase CDM consumption by making it synonymous with traditional sweets (Mithai). With Amitabh Bachchan as the face and voice of the brand, the campaign went on to become a huge success. People could relate to the commercials that were aired to promote Cadbury Dairy Milk. How many can forget the `Pappu Pass Ho Gaya’ commercial? The country cheered on as Pappu fell in love in the Pappu Love Test commercial. Then came`Miss Palampur’ and the country celebrated the beauty pageant with a difference. The`Kenya’ commercial that was aired in 2008 celebrated the spirit of cricket and that of true sportsmanship. In 2009, we aired another commercial under the `Kuch Meetha Ho Jaaye’ platform, called the `Pay Day’ commercial.
In the year 2010, the `Shubh Aarambh’ campaign was launched, drawing lines from the traditional Indian custom of having something sweet before embarking on something new. With `Shubh Aarambh’, Cadbury took the Dairy Milk journey a step further into the hearts of its million lovers.
With the current campaign ‘Khaane Ke Baad Meethe Mein Kuch Meetha Ho Jaaye’, our aim is to introduce the thought of having a CDM as a post dinner meetha (dessert).
Cadbury Dairy Milk Shots
With a large section of Indians still choosing traditional sweets (Mithai) over chocolates, an offering was required that would seed chocolate consumption amongst non-users and help increase consumption frequency amongst fringe chocolate users. Also, even at its lowest price point, Cadbury chocolate was still inaccessible to majority of the rural population. Therefore, in an effort to upgrade the Candy and Mithai eating consumers to chocolate, Cadbury launched CDM Shots in 2008. An innovative format of sugar coated chocolate made to withstand the rural temperature fluctuations.
Positioned as ‘chocolate laddoo’ and priced at Rs. 2 for 2 pieces, the attempt was to introduce the product to consumers as the perfect value-for-money accompaniment for their small celebratory occasions.
Our Advertising:
Multiple campaigns from the brand have established the name ‘Shots’ and ‘laddoo’ amongst kids, teens and adults. These chocolate laddoos are the new affordable alternative to sweet.
Cadbury Dairy Milk SilkCadbury Dairy Milk has captured the heart of Indian consumers for over six decades; but there was room for a more premium entrant in the category. And enter CDM Silk. Most CDM lovers thought that nothing could taste better, but CDM Silk came as a welcome surprise! It is creamier, smoother, and tastier. Its dome shaped cubes pack more chocolate and hence provide a superior eat experience.
Launched in January 2010, with a tantalizing taste that tempts the taste buds, CDM Silk delivered an exquisite chocolate eating experience in the Indian market.
Labels:
5Star,
Cadbury chocolate,
Dairy Milk,
Perk
The latest in a long line of iconic avatars from Cadbury's Chocolates
Was scrolling through my emails a few days ago when I came across an email from Cadbury's asking me if I'd care to host a video of the results of their latest competition (The Silk Affair) for their new flagship brand Silk.
Now Cadbury is synonymous in India with chocolate and the most common method of asking for a chocolate in India is to ask, "bhaiyya ... cadbury hai?". Here 'cadbury' generically means chocolate irrespective of the brand!! Imagine the impact Cadbury's have had on India and the Indian public that all over the country this name is the word that spells chocolate!
I was lost for the next half an hour in a very pleasant fog of memories all having to do with Cadbury's products eaten through the last 40 years or so. I thought back to those heady school days when one desperately craved the one rupee Cadbury bar - a thin slim bar wrapped in purple foil whilst hoping and praying that the parent or grandparent would succumb to ones viles and purchase a Cadbury Krisp (the predecessor of the perk - only with dark chocolate and twice as thick and twice as wide) or a Cadbury Plus (Choclate surrounding a thick almost jammy jelly) the closest thing I have ever found on the net is the Cadbury's Turkish Delight ....
The next big thing was the Cadbury's 5 Star an absolute sensation with caremel and toffee all rolled up in smooth silky chocolate with very catch print adverts. The 5Star Bar soon bacame and absolute favourite and is available to this day in India.
The 5Star Bar soon had competition in the form of the Double Decker Bar a bar with two distinct layers one with chocolate and crunchy cereal (puffed rice?) and one (the upper) with a sticky chewy white nougat. I was in love!
Round about the same time Cadbury's introduced two creamy centred chocolates in slab form ... Caramello and Orangello .... Caramello is still available in Britain and Australia but the Orangello no one seems to have heard of outside off India ... even here it had a woefully short career.
The 90's (actually 1989-1995) were perhaps the most startling for Cadbury's fans as Cadbury's entered the market with their own ice-cream brand Dollops ... they soon introduced bar shaped ice-creams called Dairy Milk, 5Star and Double Decker ... though these were a great hit and chocolate ice-cream has never been the same again in India ... Dollops soon closed shop and faded away. Leaving a load of fans in mourning.
The next great thing to come out of the Cadbury stable was a lovely nutty, 'cereally', raisin filled bar coated with caramel and covered with chocolate - it was called the Picnic. Launched with much fanfare in 1998 this really most healthy of chocolates was a hit with kids and teenagers. Sadly this too is no longer available.
In 2000 Cadbury's launched Perk followed by Ulta Perk in 2007 ... they were reminiscent of Krisp and a direct competition to Nestles KitKat.
Now Cadbury is synonymous in India with chocolate and the most common method of asking for a chocolate in India is to ask, "bhaiyya ... cadbury hai?". Here 'cadbury' generically means chocolate irrespective of the brand!! Imagine the impact Cadbury's have had on India and the Indian public that all over the country this name is the word that spells chocolate!
The next big thing was the Cadbury's 5 Star an absolute sensation with caremel and toffee all rolled up in smooth silky chocolate with very catch print adverts. The 5Star Bar soon bacame and absolute favourite and is available to this day in India.
The 5Star Bar soon had competition in the form of the Double Decker Bar a bar with two distinct layers one with chocolate and crunchy cereal (puffed rice?) and one (the upper) with a sticky chewy white nougat. I was in love!
Round about the same time Cadbury's introduced two creamy centred chocolates in slab form ... Caramello and Orangello .... Caramello is still available in Britain and Australia but the Orangello no one seems to have heard of outside off India ... even here it had a woefully short career.
The 90's (actually 1989-1995) were perhaps the most startling for Cadbury's fans as Cadbury's entered the market with their own ice-cream brand Dollops ... they soon introduced bar shaped ice-creams called Dairy Milk, 5Star and Double Decker ... though these were a great hit and chocolate ice-cream has never been the same again in India ... Dollops soon closed shop and faded away. Leaving a load of fans in mourning.
The next great thing to come out of the Cadbury stable was a lovely nutty, 'cereally', raisin filled bar coated with caramel and covered with chocolate - it was called the Picnic. Launched with much fanfare in 1998 this really most healthy of chocolates was a hit with kids and teenagers. Sadly this too is no longer available.
In 2000 Cadbury's launched Perk followed by Ulta Perk in 2007 ... they were reminiscent of Krisp and a direct competition to Nestles KitKat.
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